1. Email Marketing
If you aren’t ready to invest in email marketing yet but still want to send newsletters, then the “Shopify Email” email tool will let you do so.
You can use this built-in feature to collect leads and send branded newsletters. It’s a basic email marketing tool; you’d still need to use proper software like ActiveCampaign or GetResponse if you need to create email workflows and segmentation.
What’s good about this is that you can start collecting leads right away, so when you’re ready to invest in email marketing, you’ll already have a good-sized list to kick off your campaigns.
Also, all plans include a cart recovery function to send emails to the buyers who abandoned their cart, which is a great backup to have when you’re still building your business before scaling.
2. Creating a Blog Post on Shopify
Ecommerce businesses can do great content marketing. If you want to start publishing content to attract visits and leads. Shopify has a built-in option for that.
On the left bar of the menu, you can find “blog posts” under the sales channels tab and start creating valuable blog content for your audience. All you need to do is write the title, the excerpt, and the content.
You can also add the featured image, edit how it will look in the SERP, add an author, and create categories.
However, you’re probably going to need to add more customization to your blog and add more features. For example, embedding tweets or Instagram posts, adding call-to-actions on specific places, or even changing the overall design of your blog.
For these kinds of options, you’d have to install third-party plugins from the store—which isn’t a big deal either.
Considering how great Shopify’s content marketing is, you can tell how much they care to let their customers do the same.
3. Social Media Integrations
You’ll probably want to build a social presence and sell your products on different platforms. Shopify can connect your product catalog with Facebook Shop and Instagram Shopping so your customers can buy from there without visiting your website (only in the U.S.).
The Facebook channel also allows you to create marketing campaigns directly from Shopify. This way, you don’t have to log into the platform and post everything manually.
For example, you can use Facebook Ads to get leads to chat with you on messenger, integrate it with a chatbot tool to close sales, and watch everything happening from your Shopify account.
Note that you must open a Facebook business page and create an ad account in the Business Manager to have access to all functions.
4. Is Shopify Good for SEO?
Shopify’s is extremely SEO-friendly and allows you to optimize even if you’re not a pro.
Its structure organizes your site into categories, which increases search results. And more than that, Shopify has a Storefront
Renderer infrastructure for site speed optimization, making your website load x2.97 faster than your average SaaS.
Also, Shopify allows you to build a blog with low effort, contributing to the SEO benefits. Although you’ll also need to make sure that your website structure and the content on your posts are optimized to lead to more searches (page titles, URLs, image alt texts, keywords.)
Additionally, you can use plenty of SEO integrations (some of which come free with the Shopify plans). For example, one of the best-ranking integrations on the Shopify app store is SEO Manager, which costs $20 a month, whereas the SEO Image Optimizer app is one of the most used apps in the store, and it has a free version.
Compared to the rest of the market, Shopify is by far one of the most SEO-friendly platforms you can use. So unless you’re going for a very sophisticated SEO strategy where you need control over the website code, Shopify is more than enough to get those rankings.>